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What Bladesmithing Taught Me About Writing
Watching bladesmiths at work reminded me why I love writing: both depend on patience, precision and knowing when to keep shaping — and when to stop.
Neil Moore
9 hours ago4 min read


I’m all-in on AI, but print still wins on retention
As a digital strategist, I’m all-in on AI – but I refuse to give up my printer. Digital screens naturally make us feel like we've absorbed more than we actually have. Here is why the physical page remains a superior cognitive tool, and why print reading retention consistently outperforms the screen when the stakes are high.
Neil Moore
Feb 215 min read


The Death of Polish: Why Your Brand Needs More Grit and Fewer Prompts
The AI honeymoon is over. Ditch synthetic perfection for the grit of a human voice. In 2026, a quirk, a bit of humour, or a sharp opinion isn’t an error – it’s Proof of Life. Reject the polish and embrace your authenticity.
Neil Moore
Jan 294 min read


Social Media Fluency is Easy to Find. Earned Wisdom Is Not.
We talk a lot about digital fluency and “high-energy” talent. What we talk about less is judgment, restraint, and experience – the things that don’t show up neatly on a résumé but keep organizations from unraveling when it matters most.
Neil Moore
Dec 31, 20255 min read


Tired of “Crushing It”? Trade the hustle for "mastery"
Let’s talk about mastery. Not the kind that gets you a trophy or your name etched on a plaque, but the real deal—the lifelong pursuit of growth, understanding, and skill refinement.
Neil Moore
Apr 13, 20253 min read


Rebelling against the 'Rise and Grind' mentality
Busy or fulfilled? Ditch the hustle and grind trap. Real success isn’t about nonstop work. Discover a path that brings purpose and joy.
Neil Moore
Nov 13, 20245 min read


Kaizen and the Wisdom of Mark Twain
Continuous Improvement Over Perfection Ah, perfectionism. I've been a long-standing member of the Perfectionists Anonymous Club, meticulously crafting every detail until it’s ‘just right.’ Perfectionism may result in fine work, but it slows you down and holds you back. It wasn't until I stumbled upon Mark Twain's wise quote, “Continuous improvement is better than delayed perfection,” that the light bulb finally flickered on. Add a pinch of Kaizen—the Japanese philosophy of co
Neil Moore
Nov 29, 20233 min read


Writers vs robots: why good writers still beat AI
AI may replace mediocre writers, but is a tool for skilled writers. Used correctly, AI will enhance, not replace them.
Neil Moore
Jun 13, 20233 min read


Deep Work: a superpower for success
Deep Work as opposed to multitasking is a superpower for success.
Neil Moore
Jun 1, 20233 min read


What to charge: don’t get caught in a race to the bottom
What to charge: are you an assembly-line worker, or an artist? Don't cut your fees in a race to the bottom.
Neil Moore
Mar 10, 20203 min read
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