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I’m all-in on AI, but print still wins on retention
As a digital strategist, I’m all-in on AI – but I refuse to give up my printer. Digital screens naturally make us feel like we've absorbed more than we actually have. Here is why the physical page remains a superior cognitive tool, and why print reading retention consistently outperforms the screen when the stakes are high.
Neil Moore
Feb 215 min read


The Death of Polish: Why Your Brand Needs More Grit and Fewer Prompts
The AI honeymoon is over. Ditch synthetic perfection for the grit of a human voice. In 2026, a quirk, a bit of humour, or a sharp opinion isn’t an error – it’s Proof of Life. Reject the polish and embrace your authenticity.
Neil Moore
Jan 294 min read


Social Media Fluency is Easy to Find. Earned Wisdom Is Not.
We talk a lot about digital fluency and “high-energy” talent. What we talk about less is judgment, restraint, and experience – the things that don’t show up neatly on a résumé but keep organizations from unraveling when it matters most.
Neil Moore
Dec 31, 20255 min read


Midlife is a superpower – stop chasing after youth
Midlife is a superpower. It’s when experience, focus, and pattern recognition finally beat raw energy. This is the advantage over youth that nobody talks about.
Neil Moore
Nov 20, 20255 min read


Being right is overrated – why smart people change their minds
Everyone loves being right. But intelligence isn’t about doubling down on old ideas – it’s about having the guts to change your mind.
Neil Moore
Oct 29, 20254 min read
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